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Interpreting Metaphor of Modality in Advertising English
Advertising English Systemic-functional linguistics Modality Modality system Metaphor of modality Pragmatic function
2010/3/5
Based on a review of the historical and current studies on modality, this paper aims at interpreting metaphor of modality and its functions in advertising English according to theories of modality sys...
Three Metafunctional Analysis of the Imperative Clauses In Advertising English
Metafunction Imperative clauses Advertisement
2007/12/6
Abstract:Now advertising pervades society more and more. In the present paper, I use Halliday’s Functional grammar to analyze the imperative clauses in advertising English from the three Metafunctiona...